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Gallery of Jewels began as a dream shared by two.

Gallery of Jewels

That dream has since grown to encompass the shared vision and commitment of 19 dedicated employees. Gallery of Jewels was conceived as a place to showcase Ornaments by Dona, the fledgling fashion jewelry company founded by owners Bill Hoover and Dona Taylor, and the jewelry of five of Dona’s designer friends. What began as a small operation in 1990 has since expanded into three unique galleries showcasing the work of over 100 talented artists. Though the scale of the concept along with the number of staff has grown, the Gallery of Jewels mission has remained the same since its inception: build a strong artistic community, support those artists to the fullest, and bring quality jewelry to our clientele.

Gallery of Jewels

Bill and Donna Hoover - Gallery of Jewels San Francisco

Dona Taylor and Bill Hoover moved to San Francisco in January of 1989 with a newborn baby and a few pennies in their collective cookie jar. The couple had plans for those pennies - Bill, a career in television advertising and Dona, to establish her first line of fashion jewelry. After the Loma Prieta earthquake hit and the economy crashed, it was Dona’s dream the couple decided to pursue. A computer and printer on the bedside table became her office and a piece of 4x8 plywood became her workbench. She tended to design and production, while Bill became head of business and sales development for his wife’s fledgling company. Within a year, Ornaments by Dona was born, followed by the first Gallery of Jewels location.

Neighborhoods, like jewelry, can also be an expression of self. For this reason, each of our galleries takes inspiration from the neighborhood that surrounds it. Influenced by the culture and the people who reside and shop there, every Gallery of Jewels location offers a distinctly unique experience. The selection at each gallery is extraordinarily diverse, displaying more than 50 designer collections per location and, collectively, presenting a wide range of fine and fashion-worthy styles. Diversity in artistry is one of our greatest offerings, as is the diversity of our sales associates. Each of these talented individuals shares a deep appreciation for and professional knowledge of stones, jewelry and jewelry design. Providing excellent customer service and quality merchandise is part of what makes the Gallery of Jewels experience truly exceptional. We want you to enjoy your time spent in one our galleries, and we look forward to helping you find (or create!) the perfect item to suit your needs.

Jenny Rose
Jen Rose Norberg
Noe Valley Gallery Manager 415.285.0626
Ingrid Morin 
Ingrid Morin

Pacific Heights Gallery Manager 415.771.5099

Our Services

We are pleased to offer the following services to our clients:

  • Custom design
  • Gold trade in
  • Repairs for the artists we carry
  • Engraving
  • Stone setting
  • Appraisals
Marian Maurer Teeny Stud Diamond

Employment Opportunities

It is our clientele who drive us, our artists who sustain us, and the efforts of a wonderful team of passionate employees who contribute to our success.

Each employee brings to Gallery of Jewels their personal beliefs, ethics and sense of commitment. With the support of the owners, our staff enjoys the freedom to express their creative ideas and to experiment with those ideas. The evolution of the company has been built upon the idea that we are a team, a community, and that sense of community is what allows us to give our best to our artists and to those who shop with us.

View our Employment Opportunities
Are you an emerging designer?

We are always on the lookout for emerging talent and welcome submissions from motivated designers with strong collections.

Learn more


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